Social Media is your business being socially active with your customer base using a web 2.0 interface such as Facebook, Twitter, Linkedin and blogging platforms. It allows you to tell your customers about your business, future plans and buying specials. You become one with your customers and in return your customers will buy your products or services. You also build your companies reputation as a leader in the field. People will grow to love you and trust you.
People. It is all about People!
and then you profit
Many companies spend a pretty penny on advertising. They send out mailings and have commercials on TV and radio, pay tons of money to yellow page advertising. These ways of advertising can work wonders but also at times, fail. Advertising can be very expensive!
Besides marketing being expensive, there is never a follow up on your customers (besides annoying phone calls). There is no way to stay socially connected until now!
Example 1
A chiropractic company has well over 2500 patients which includes past clients. There only way of staying connected was through snail mail and some advertising in their local paper. Every quarter they sent out mailings to their current customers which costs almost $1000. During each of these quarters, they also spent a few $100 on their media advertising. There total return on investment was very small. They wanted a better way to stay connected and increase their patients and profits.
Example 2
A local restaurant, which is very successful and has a good customer base, sends out coupons to the local area on a weekly basis. This has been successful for getting customers but their profit margin have not been high enough. They also have new food and drink items on their menus and daily specials for lunch and dinner. They wanted to get their messages out to people so they can get more customers to visit each day.
Example 3
A wedding vendor once told me they’re not going to “do social media” because they’re going to befriend a bunch of planners (or venues, but for this post let’s say planners) and that’s how they’ll spread the word about their product or service and get referrals. Which is all well and fine except the world doesn’t work like that anymore. Having a strong social media presence will insure that demand for your product stays high. By engaging in social media in a real way, people are more emotionally connected and are more likely to refer businesses that they see online on a regular basis. Much of the wedding industry business is based on local referrals.
Example 4
Automotive Dealers are finding that car buyers are doing more research than ever before spending thousands on a new or used car and that very few people are walking into the car dealer showroom without already having scoured the net. Ad campaigns tend to be expensive, but there are lower cost alternatives when using social media. Examples include Facebook, YouTube, blogs, etc to spread the word on current offerings, show photos / videos, and get the audience more engaged.
We do not say get rid of traditional marketing methods because these methods still hold value. We do say start staying connected with your customers and future customers in a fun and exciting way. What we have to offer is a cheaper and better way.
This way is social media. There are many, many, did I say many, ways to be connected with social media but we have found the best and most trusted ways are through facebook and twitter. The two social media sites can be your driving force to increase your customer base, your companies name and also keep your current customers happy.
A social media management company can help your company build its online and offline reputation, increase and maintain your customer base and most importantly, increase your profits. They can also help your brand get connected with blogs, social bookmarking such as Digg and even video sites. Being social is the game!
Social media is for almost every business. There are music bands, orchestra halls, dentist practices, small and large restaurants, small mom and pop shops, home based businesses as well as large companies such as Target and Wal-Mart. Social media can also be for product launches, new medical devices and health news. For most businesses and some unique ideas, we can make social media work for you. We will be honest with you if we cannot.
We do the social of the social. Our social media management company will help you with the online presence on Facebook, Twitter, Linkedin and if you desire, email marketing (in the near future text messaging). These are the most popular ways of businesses getting the positive attention of their customers on a daily basis while building a relationship.
When you pay for our service we will first consult with you. We need to know EVERYTHING about your company, your goals and what exactly you want with social media. We listen and learn. We will then give our plan to make your company grow as well as how you can help with it. We have a few tricks up or sleeve for your company to grow.
Each month we will also talk about how our service is treating you. We want to know what your company will be doing for the next month and in the future months. Our services will change for your plans to benefit your customers! We will also give you some ideas to help your business grow.
You will get added benefits of an increase in search rankings and be known as an expert in your field. You will have both past and potential customer ready to buy when we push the button of creative social media marketing solutions. We promise to be the best social media management company you could have ever asked for. Feel free to call or email us with questions. Please also like us on Facebook and Follow us on Twitter. We are ready to make you social!
Copyright SocialCowgirl 2012
